Inspired by my passion for yoga and sustainability, I created Respire, a yoga clothing brand that embraces mindfulness. The name Respire, meaning "to breathe," highlights the essential role of breath in yoga practice. I envisioned Respire as more than just activewear. It promotes a conscious lifestyle, with each of its collections are thoughtfully designed to harmonize comfort, functionality, and style.
Adjectives that describe the design choices were minimalistic, organic, and calming. The brand system developed embodies these qualities, ensuring a cohesive presence across event collateral, including print layouts, banner poles, kiosk designs, and event spaces.
A 10-page booklet was created to showcase and expand on the brand by incorporating imagery, typography, and color.
Eight banner poles were designed as an extension of the brand system. It was important to consider the placement of each banner, as the poles offer multiple perspectives depending on how people interact with them.
Two kiosks were created for the event with the purpose of placemaking and way finding. In this process I was able to incorporate other materials in which I choose to use a beech wood.
This event environment combines all the brand elements. It serves as an outdoor pop event space allowing people to not only shop the products but also attend a yoga class if they would like.
