Music is a powerful medium that allows individuals to escape reality and enhance their emotional experiences. Considering the emotional impact of music, I designed the app Resonance: a music app designed to help you connect with your emotions. The name Resonance was inspired by its ability to distinguish sounds and enhance their amplification in music.
With a focus on curated playlists, the app offers features such as music discovery, personalized recommendations, mood-specific playlists, and insights into personal listening trends.
This semester long project was developed with a partner in five phases: market and user research, personas and wire framing, low fidelity prototyping, high fidelity user interfaces, and interactive prototyping and user testing.
Adjectives that describe the design choices were playful, engaging, and user friendly. The brand system and interface developed embody these qualities, creating a seamless and intuitive user experience.
.jpg)
Developed four personas based on the individuals we interviewed throughout the project. These personas were developed to further understand our potential users' concerns, goals, and needs.
Eight banner poles were designed as an extension of the brand system. It was important to consider the placement of each banner, as the poles offer multiple perspectives depending on how people interact with them.
Two kiosks were created for the event with the purpose of placemaking and way finding. In this process I was able to incorporate other materials in which I choose to use a beech wood.
This event environment combines all the brand elements. It serves as an outdoor pop event space allowing people to not only shop the products but also attend a yoga class if they would like.
